The Magnolia Home team wanted to restore and save these (reasonably priced) older homes. But they both sell us on their happy marriage, relationship, cute kids and beautiful homes.- this is a glimpse into their lifestyle brand. There are more than a few things similar among the two families. I looked at some things and just like design I found the common threads of what makes these business work. I love thinking about how businesses play into each other. These two client bases and personality perspectives overlapped and they have timelines that ran parallel in certain ways. Studio McGee and Fixer Upper had similar audiences and they knew how to market to them. The basics of marketing can be seen in the trajectory and path of what they accomplished. Understanding lifestyle brands and how they sell design as the tool to life’s happiness and worth. It’s not a furniture store with lots of things… it’s a few things curated and placed as a one of a kind and quickly replaced once removed for purchase. You will also see that they choose to make each person feel special and like they are having a unique experience in all that they do. If you swing in Waco and attend the home decor amusement park known as magnolia home you will learn a lot about their audience. Have you wondered how the Americana Design families have created a phenomenon of Interior Design? Is it unique or was it properly placed in the trajectories of Studio McGee and Fixer Upper.
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